Mohammad Sarikhani

Creative Generalist with a Strategic Mindset.
With over 8 years of experience

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Company

Regen

Iranian Tissue Products Company

Time

3 year

The Challenge

As Regen continued to grow, maintaining a consistent brand experience across digital and physical touchpoints became increasingly important. The company needed a unified visual identity that could be reflected across its website, social media, employer branding, exhibitions, and marketing communications while supporting its business growth.

Overview

At Regen, I worked as part of the creative and marketing team, contributing to branding, web design, content production, and digital marketing initiatives. My role extended beyond design execution—I collaborated with cross-functional teams to create a cohesive brand experience that aligned business goals with visual communication.

My Role

Responsibilities

Developed and maintained the company's Brand Book and visual identity guidelines.
Designed and improved the corporate website.
Organized website content and optimized the presentation of products and services.
Created visual assets for social media and digital campaigns.
Produced photography and video content for marketing initiatives.
Designed marketing materials for exhibitions and corporate events.
Contributed to employer branding projects and internal communications.
Created visual content for LinkedIn and other professional channels.
Collaborated closely with Marketing, HR, and Product teams to ensure brand consistency across all communication channels.

Solution

Rather than approaching each design task independently, I helped establish a unified visual system that connected every brand touchpoint. By aligning the website, marketing materials, social media, employer branding, and exhibition assets under a consistent design language, we created a stronger and more recognizable brand experience for both customers and potential employees.

Results

Strengthened brand consistency across digital and offline channels.
Improved the company's online presence through website enhancements and visual communication.
Delivered cohesive marketing assets for campaigns, exhibitions, and corporate communications.
Supported employer branding initiatives with consistent visual storytelling.
Helped create a more professional and recognizable brand identity across multiple customer touchpoints.

Why this project matters

My experience at Regen strengthened my ability to connect branding, digital design, and marketing into a unified communication system. Rather than simply producing creative assets, I contributed to building a consistent brand experience that supported both business objectives and user engagement. This project reflects my ability to think strategically, collaborate across departments, and design solutions that create value beyond aesthetics.

Skills Used

Brand Identity Design
Employer Branding
Brand Guidelines
Content Strategy
Graphic Design
Motion Graphics
Content Creation
Digital Marketing
Social Media Design
Photography
Videography
Video Editing
Creative Strategy
Campaign Planning
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

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