Mohammad Sarikhani

Creative Generalist with a Strategic Mindset.
With over 8 years of experience

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Company

Namino Group (BroozMart & BroozResan)

FMCG

Time

2 year

The Challenge

Namino Group was rapidly expanding multiple brands, including BroozMart, an FMCG online marketplace, and BroozResan. As the company’s marketing activities grew, maintaining a consistent visual identity while continuously producing engaging content across different channels became a significant challenge. The creative team needed to support marketing objectives while ensuring brand consistency across every touchpoint.

Overview

At Namino Group, I worked as part of the creative team, contributing to graphic design, motion graphics, content production, and digital marketing initiatives. Beyond creating visual assets, I actively participated in campaign ideation, website development discussions, and cross-functional collaboration with marketing and product teams. This role expanded my perspective from creative execution to understanding how design supports business growth and customer engagement.

My Role

Responsibilities

Designed social media content for multiple brands.
Created motion graphics for digital marketing campaigns
Produced photography and video content for marketing initiatives.
Designed website banners and promotional visual assets.
Participated in campaign brainstorming and creative planning sessions.
Collaborated with digital marketing and website development teams.
Supported content planning and campaign execution.
Maintained visual consistency across multiple brands within the Namino ecosystem.

Solution

Rather than focusing solely on producing creative assets, I worked closely with marketing, design, and product teams to develop content that aligned with business objectives. By combining visual storytelling, motion design, and collaborative campaign planning, I helped create a more consistent and engaging digital experience across the company’s brands.

Results

Produced creative assets for multiple brands within Namino Group.
Supported digital marketing campaigns through graphic design and motion graphics.
Improved visual consistency across social media and digital channels.
Contributed to campaign ideation and creative execution.
Expanded my expertise in digital marketing through close collaboration with cross-functional teams.

Why this project matters

Namino marked an important turning point in my career. It was where I evolved from being primarily a designer into a multidisciplinary creative professional, working alongside marketing, product, and development teams. This experience taught me that impactful design goes beyond aesthetics—it plays a strategic role in communication, marketing, and business growth by connecting creative ideas with measurable outcomes.

Skills Used

Graphic Design
Motion Graphics
Content Creation
Digital Marketing
Social Media Design
Photography
Videography
Video Editing
Creative Strategy
Campaign Planning
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

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